Seedtag surges ahead with €250m investment 💥

Adara Ventures
2 min readJul 27, 2022


by Nicolas Goulet, Managing Partner

We’re excited to share the news that Seedtag, the global leader in contextual advertising, has raised over €250M in funding 🎉 from private equity investor Advent International.

We are pleased to have partnered with Jorge Poyatos, Albert Nieto, and the Seedtag team from a very early stage. It has been a remarkable journey so far, and we are excited to continue supporting the company in its next phase of growth.

🌎 Accelerating US expansion

Since launching in 2014, Seedtag has become the leading contextual solution in Europe and Latin America, with its AI and programs such as Seedtag LAB providing advertisers with a much deeper understanding of user interest without the use of personal data.

The company plans to use the funding to further scale its Contextual AI technology, LIZ©, as well as advancing its worldwide operations with its fast-growing team of more than 300 employees, a more than 40% increase since 2021.

Growth in the United States is a key strategic focus, with co-CEO and co-founder Albert Nieto recently making the move to New York to establish Seedtag’s official US headquarters. The company already has offices in New York, Miami, Chicago, and Los Angeles.

Seedtag co-founders & co-CEOs (L-R) Albert Nieto and Jorge Poyatos

🚀 A record-breaking year

This investment represents one of the biggest rounds ever for a Spanish startup and a significant step forward for Seedtag, following its many achievements during the past year.

Just ten months ago, Seedtag secured $40 million in a Series B round led by Oakley Capital. In June 2022, Seedtag also acquired the French adtech company KMTX, a leader in developing AI models to optimize and automate performance marketing campaigns.

With the fast-approaching demise of third-party cookies and more restrictions on mobile-device identifiers for ad targeting, brands are seeking new advertising strategies to stay relevant in a dramatically changing landscape. These changes in the advertising industry, coupled with the advancements in AI and contextual targeting, make Seedtag’s privacy-complaint and brand-safe solutions more relevant and valuable than ever.

Since our initial investment in 2016, Seedtag has achieved T2D3 growth by relentlessly deepening its core technology and optimizing its new market entry model. We congratulate the entire Seedtag team on this outstanding achievement, and we can’t wait to see what comes next! 🙌

👉 Read more about this announcement here and check out our piece on Seedtag: an explosive growth success story.



Adara Ventures

We invest in boldly ambitious businesses, partnering with founders with vision, courage and the capacity to execute.